COLUMBIA, SOUTH CAROLINA, MARCH 4, 2015 – McCallister Precision Marketing (MPM) continues to expand their already impressive lineup by signing their first non-motorsport client, Tucker Dale. After an impressive 2014 season which ended with a PRCA Team Roping Permit Championship, MPM jumped at the chance to partner a growing star, in the sport of rodeo.

Tucker Dale is the quintessential cowboy. Born and raised on the family ranch in Timber Lake, South Dakota, Tucker began riding horses even before he could walk. Around the age of 6, Tucker learned how to throw a lasso and by age 12 he was a regular ranch-hand assisting in cattle drives and cattle brandings. It was around this time he became interested in participating in team roping competitions. Throughout his 10 year career as a team roper, Tucker has won several high school, state, and national competitions including the 2013 South Dakota Rodeo Association Championship and the 2014 Professional Rodeo Cowboys Association Permit Championship.

“Tucker is the ultimate athlete and we are thrilled to be partnering with him”, said Tonya McCallister of MPM. “He brings an impressive record to the market and we feel confident he will become an even brighter star, in the rodeo community”, McCallister also stated.

In 2015, Tucker will take the next step and compete on the Professional Rodeo Cowboys Association circuit full time as a rookie. “I’m excited to take the next step in my career, and I’m excited that MPM will be with me in this next step,” Tucker said. While his toughest challenges lay ahead of him, Tucker keeps an optimistic outlook on the upcoming season. “I just like to go out there and compete,” Tucker said. When asked what he likes most about competing, Tucker leaned back and smiled, “I like to win.”




Our focus at McCallister Precision Marketing (MPM) is to assist up and coming racecar drivers with career advancement and promotion. We also provide companies with a strategic plan for their sales and marketing needs, as well as work with race teams to not only secure sponsorships, but to build ongoing partnerships with those sponsors. We believe in building positive relationships with our clients so that we may provide them with the most professional, yet personal guidance they need, in order to achieve their racing goals. Our clients include Race car Drivers, Race Team Owners, Companies, and Racing Series’. We also work closely with charities and charity events. In addition to the motorsports arena, MPM has recently expanded their services to include athletes from various sports. We are excited about this expansion and looking forward to partnering our athletes, with companies in sponsorship environments.



Tonya McCallister, Founder

McCallister Precision Marketing

175 Mariners Row

Columbia, SC 29212

Website: www.MarketWithMPM.com

Email: TonyaMac44@MarketWithMPM.com

Phone: 803-361-6199