A completely family owned business, Phantom Racing Gear started as a dream in the early 1980’s when PRG’s founder Robert Crowley visited the famed San Jose Speedway and witnessed a Shine On Shirts™ vendor selling t-shirts that featured a race car for the first time. He spent the better part of that day asking lots of questions and learning all he could from the vendor, essentially his first market research.
Back then, Robert had established his name throughout California as a leading sign painter specializing in race car graphics. He lettered cars for California’s top drivers such as Ed Sans Jr., Bobby Hogge, Dave Byrd and Mark Keys. It was Mark Keys’ car with Robert’s graphics that made the front cover of Stock Car Racing Magazine. He continued to offer top notch quality race car graphics with industry leading artwork for many years until printed vinyl graphics overtook custom painting. The t-shirt business, because it would require a large financial investment, was shelved for many years. In 2011 he shared his passion of owning a screen printing business with his high school sweetheart and now wife, Jereann Lefever. His passion combined with her financial backing and belief in him meant the business could become a reality. Robert spent over a year doing marketing research in an industry he was intimately familiar with. With the assistance of his sister-in-law, Nicole Lefever and daughter, Rachelle Foley, the business plan was formulated. After a lot of consideration, the decision was made to launch the business in Lawrenceburg, Kentucky. We relocated to Kentucky and Phantom Racing Gear was officially opened for business July 15, 2012.
Phantom Racing Gear goal is to provide first class personal customer service with premium artwork. Our unique on-the-edge artwork is done in-house by Rob’s son, graphic artist Brent Crowley. Our customers get the experience of working directly with their graphic artist from concept to finish allowing them to have input into making their design unique and personalized.
Our slogan is “Racing Apparel for the Grassroots Racer.” We will continue to actively maintain our relationships with all drivers giving them the opportunity to have awesome racing shirts no matter what size their race team is. Phantom Racing Gear has some of the lowest minimum order amounts in the country. Our drivers are our business and we always strive to give them the best service possible.
Visit their website at: phantomracinggear.com