NASCAR Whelen North Carolina R.O.Y. Tyler Matthews Partners with McCallister Precision Marketing

LEXINGTON, S.C. (Jan. 12, 2016) – McCallister Precision Marketing has added another up-and-coming star to its roster.

Tyler Matthews, who captured the NASCAR Whelen All American Series North Carolina Rookie of the Year in 2015, has signed a deal to be represented by the marketing company.

“We are thrilled to have Tyler join forces with us and we look forward to our partnership,” McCallister Precision Marketing Founder Tonya McCallister said. “He has a bright future ahead of him and we’re excited to be a part of that.”

Matthews, who is a 19-year-old student at East Carolina University, has been rising through the racing ranks. He scored one victory with 14 top fives and 26 top 10s during 27 races last year. It helped him finish in the top 15 in the NASCAR Whelen All American Series championship standings.

Matthews also ranked third in the final standings at Southern National Motorsports Park in Kenly, N.C., giving him back-to-back top-five seasons at the track.

“We had a great year in 2015 and I’m looking forward to the 2016 season with Tonya and the team at McCallister Precision Marketing,” Matthews said.


McCallister Precision Marketing, which is based in Columbia, S.C., focuses on assisting up-and-coming race car drivers with career advancement and promotion. It also provides companies with a strategic plan for their sales and marketing needs, as well as works with race teams to not only secure sponsorships, but to build ongoing partnerships with those sponsors. For more information, visit