About

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Watching my father race dirt late models and practically living at the racetracks during my childhood it is no wonder that I began racing 4 cylinder racecars on dirt tracks throughout the Carolinas and Georgia at the age of 13. Not only did I gain knowledge as a driver but also about each and every aspect of racing. Growing up in this environment taught me the importance of having a strong work ethic and paying attention to small and large details.After graduating from Easley High School, I was fortunate to attend college on a basketball scholarship to North Greenville College. Unfortunately due to a knee injury, my participation in basketball was cut short. Once I left North Greenville, I started working at my father’s business, where he was manufacturing and housing race cars. I was responsible for customer service, implementing marketing strategies and promoting the business. This opportunity allowed me to use my talents as a marketing coordinator for a local hospital in┬áColumbia, SC. While I enjoyed my career in the health care profession, I realized the need to follow my true love and passion for racing, so I created “McCallister Precision Marketing”. Our goal is to assist racing teams by providing them with quality customer service and marketing opportunities that will not only allow them to compete in the fast growing sport of racing but to stay a lap ahead of the competition. See you at the “Winner’s Circle”!

Tonya McCallister

MISSION

Our focus at McCallister Precision Marketing (MPM), is to assist up and coming racecar drivers with career advancement and promotion. We also provide companies with a strategic plan for their sales and marketing needs, as well as work with race teams to not only secure sponsorships, but to build ongoing partnerships with those sponsors. We believe in building positive relationships with our clients so that we may provide them with the most professional, yet personal guidance they need, in order to achieve their racing goals. Our clients include Race car Drivers, Race Team Owners, Companies, and Racing Series’. We also work closely with charities and charity events. In addition to the motor sports arena, MPM has recently expanded their services to include athletes from various sports. We are excited about this expansion and looking forward to partnering our athletes with companies in the sponsorship environments.

SERVICES

– Assisting with career advancement

– Promoting drivers and businesses

– Working with developmental teams to place up and coming drivers

– Assisting drivers with seeking marketing partners/sponsorship

– Working directly with a professional etiquitte training consultant whose services include, customer service, process improvement, team/moral building, effective communication techniques, and leadership development

– Assisting with connecting teams with spotters, crew members, and crew chiefs

– Working directly with a travel agency that specializes in race team’s travel arrangements